There are many benefits to using YouTube as an advertising platform. However, it has some drawbacks. Although this large platform is a huge source of traffic, some content can be inappropriate for your brand. You may want to avoid advertising next to inappropriate content. Using YouTube as an advertising platform is a smart way to diversify your traffic sources and create a strong brand identity. However, the biggest drawback to using YouTube is the risk of losing your audience.
YouTube is extremely popular among many people. Whether your goal is to increase sales or create brand awareness, there are many ways to do it. For example, you can target your audience based on interests or demographics. In addition, YouTube offers granular targeting capabilities. You can target users based on topics, interests, demographics, and even remarketing lists. If you have a small audience, you may have to test many different targeting options and spend more money than you would for a larger audience.
Another advantage of using YouTube is that it is more cost-effective than traditional advertising. YouTube advertising costs pennies per click and is highly measurable. Unlike traditional advertising methods, you can track how many people view your video and narrow down your target audience. This is because YouTube users can choose their categories and are charged per thousand views. Additionally, YouTube is relatively cheap compared to Google ads. You can even pay to see your ad in a video while it’s still on a video.